In today’s digital world, businesses, both big and small, need a website. 

The web has a much wider reach than other forms of advertising – so marketing your business online is essential these days. 

Here are some statistics you may find interesting:

  • 75% of executives watch work-related videos on business websites at least once a week [Source: Forbes] 
  • 59% of executives would watch a video rather than read text if both options are available [Source: Forbes] 
  • 65% of executives visit a vendor’s website after watching a video [Source: Forbes] 
  • Internet users spend 88% more time on your website if there is video present [Source: Mist Media]

Video marketing is  a very effective way of advertising online.

V

 Even when potential clients are not watching the video, a video on your website that is well-produced and looks slick implies authenticity and legitimacy. It shows a lot of willingness to invest in yourself and your business and helps to build trust in your brand.

Secondly, by integrating the use of multimedia –  and in particular videos – you are communicating your message on multiple levels,  using spoken word, visual imagery, music and text. Videos engage potential clients; enhance your website’s look and increase interest in you and your product or service. 

Another important factor is that professional videos for any website will improve  search results. 

  • A professional video is over fifty times more likely to rank well than a plain text-site in the search engine. 
  • Businesses that have videos on their websites have 41% more (Aberdeen group) web traffic from searches than sites that don’t use video at all.
  •  Video also drives organic traffic up by 157%. (Brightcover)  You can capitalise on this by having a video or  videos on the landing pages of your website.
  •  Embedding videos on landing pages can increase conversions by 80%. (Eyeview digital)

Most of us do not like reading long articles –  preferring to watch a video. It is also said that visual information is far better retained than textual information.  Studies show that viewers retain 95% of a video’s message compared to 10% when reading text. (Insivia)